Institutions Evaluation

3) What kind of media institution
might distribute your media product and why?

I would like my magazine to be apart of a small publisher group simply because it would appeal better to have all or most of the editorial rights to the magazine, and I would like to keep the magazine more about the music rather than the advertising which would be more or less taken away going with a big distribution company, a small company like DENNIS would help keep the magazine a more or a specialist item rather than an advertising space. The magazine will only really apply to anyone living in urban areas, so distributing it to areas that wouldn’t buy into the magazine would be a waste of money. Keeping the editorial rights would ensure I could keep my magazine the way I would like it and the audience, rather than have a large company taking those rights and using some of the space for advertisement campaigns, but, there will still be some ads within the magazine relating to the music.